To celebrate the launch of this new series on Netflix and BBC Three, adapted from Holly Jackson’s best-selling novel, we created a campaign to excite fans of the book and draw in a new audience to Pip’s world as she attempts to solve a murder in her local town. Played by Emma Myers, Pip is not your typical detective, reflected in our bold and contemporary campaign response.
We created the programme title, teaser artwork, key art and character images along with 1 x 60" promo to support the series launch.
Producer: Fiona Hardman
Lead Creative: Phil Ball & Yasmine Tukmachi
Designer: Laura Haines
Creative Director: Martin Duhovic
Lead Creative: Phil Ball & Yasmine Tukmachi
Designer: Laura Haines
Creative Director: Martin Duhovic
KEY ART TEASER IMAGE
KEY ART ICONIC IMAGE
KEY ART CHARACTER IMAGES
1 x 60" PROMO