Launching the returning series for Big Cats 24/7, we produced a global consumer campaign building on the drama from series one, following the lives of three Big Cat families around the clock.
This gritty bingeable series was a hit on social for the under 35s so we created a campaign with this firmly in mind. A dramatic lead key art image and 3 x character images drew audiences in on iPlayer, where they could preview a 30” and 15” trailer and 2 x 30" episode trails.
On social we created a series of global and vertical clips on BBC Earth and YouTube showcasing jaw dropping viral moments from the series.
Producer: Fiona Hardman
Head of Creative: Simon Goodrick
Digital Producers :Jack Whitaker
Designer/Retoucher: Fahran Younas
Head of Creative: Simon Goodrick
Digital Producers :Jack Whitaker
Designer/Retoucher: Fahran Younas
Big Cats S2 Launch 30" Promo
Big Cats S2 Ep 2 Promo
Vertical Clip
Vertical Clip