We launched BBC’s new drama McMafia at Mipocm, the largest television entrainment market in the World. A complex and thrilling crime saga staring James Norton as Alex Godman, a son struggling to escape his destiny from a family who run a sophisticated criminal empire. Our campaign centred around the idea of a typical family business, with a dark and sinister twist… Welcome to the Franchise.
Producer: Fiona Hardman
Lead Creative & Editor: Joel Silver
Creative Director: Sarah Gerona
KEY ART
PROMO