Returning to the Serengeti we launched the second series from creator-producer Simon Fuller and John Downer. We produced a 360 campaign for BBC owned and Global partners. Our proposition was to draw a family audience into the characters and drama of daily life in the Serengeti. Our creative response unifying all campaign assets; ‘Where the extraordinary unfold everyday’.
Voiced by Nupita Nyongo, who also narrates the series, we created 60", 30" and 15" launch trails, 30" episodic trails, 6 x 10” character bumpers and hero and episode key art.
Producer: Fiona Hardman
Lead Creative & Editor : Ben Knapp
Designer: Paul Manning
Creative Director: Martin Duhovic
Lead Creative & Editor : Ben Knapp
Designer: Paul Manning
Creative Director: Martin Duhovic
KEY ART
60" LAUNCH PROMO
10" BUMPER
EPISODE IMAGERY