We launched a new series of Top Gear to BBC One, digital and Global television audiences including China and USA. Our key campaign objectives for series 30 were to appeal to car enthusiasts alongside a growing 16-34’s, female, family and entertainment audience that feels British and premium.
1 x 60", 2 x 30", 1 x 15" trailers bought the cars, camaraderie, and adventure. 1 x 90” car first promo for enthusiasts on social platforms and 1 x 30” second promo in partnership with Apprentice on BBC One socials. We also specially shot and created series key art.
The series increased YoY audience share receiving 6 million + weekly viewers, performing especially well amongst 16-34s and female audience.
Producer: Fiona Hardman
Lead Creative & Editor : Matthew Whitworth
Designer: Jacqui Ferns
Creative Director: Sarah Gerona
Lead Creative & Editor : Matthew Whitworth
Designer: Jacqui Ferns
Creative Director: Sarah Gerona
KEY ART
60" PROMO
TOP GEAR X APPRENTICE PROMO (SOCIAL)