We created a campaign to launch the new series to a global television and digital audience and Top Gear's return to BBC One. Our objective, build on the camaraderie between new presenters Paddy McGuiness, Freddy Flintoff, Chris Harris. Highlight amazing stunts from the series which saw Paddy tackle the ‘wall of death’ and the boys building a record breaking electric ice-cream van, Mr Nippy!
We created 60", 30" and 15" promo campaign assets for use on linear and social channels. A 90" car enthusiast trailer for the Top Gear website. Key art launched the series via press and on streaming sites and we also made a cheeky OOH digital advert!
The series saw huge uplift in audience share since 2009, receiving 5 million + weekly viewers.
Producer: Fiona Hardman
Lead Creative & Editor: Simon Goodrick, Matthew Whitworth
Designer: Fahran Younas
Creative Director: Sarah Gerona
Lead Creative & Editor: Simon Goodrick, Matthew Whitworth
Designer: Fahran Younas
Creative Director: Sarah Gerona
KEY ART
60" LAUNCH PROMO
DIGITAL OOH