Our Mandate; maintain Top Gear’s position as an unmissable flagship BBC series and continue building international appeal to audiences in US, China and Europe. Our focus for this series was to showcase authentic moments of pure entertainment. Our campaign was fresh, contemporary, and relatable with camaraderie from the boys at its heart and their passion to push cars to the limit whilst undertaking incredible challenges. Essentially, mates, motors and mucking about!
We created 1 x 60” and 1 x 30” on air launch promo, 3 x 20” presenter led trails, 1 x 90” car enthusiast trail for socials and series keyart.
Producer: Fiona Hardman
Lead Creative & Editor: Simon Goodrick
Designer: Fahran Younas
Creative Director: Sarah Gerona
Lead Creative & Editor: Simon Goodrick
Designer: Fahran Younas
Creative Director: Sarah Gerona
KEY ART
60" LAUNCH PROMO
TOP GEAR X STRICTLY COME DANCING BUMPER (ON-AIR)
KEY ART SOCIAL VERSIONS & OOH
90" 'PETROLHEAD' SOCIAL PROMO