Walking With Dinosaurs Global Series Launch

One of BBC's biggest and most iconic shows returned to our screens after a 25 year break.

We were briefed to create a stand-out blockbuster brand and marketing tier 1 campaign covering key global clients and generate audience excitement. At BBC Studios B2B event Showcase, we revealed a jaw dropping tease moment and bespoke artwork assets that wowed the audience. For the series launch we made 60", 30", 15" promos & 6 x 30" episode trailers. Key art imagery included an iconic image and 6 x character episode images. We also produced the title branding and opening title credits for the programme.

Our key art was used in China and France OOH, for a Tube takeover in Taiwan and received 4 x cover editions for Radio Times on launch. The campaign delivered a strong series launch with an audience of 4.1 m and was a big hit with kids and families especially, and the most watched non Attenborough documentary series since 2022 for co-viewing.

Alongside global clips and vertical content on BBC Earth, we made social teasers, a series of 3D paid ads, Top Trumps inspired content WWD style, and some 'Mind Blowing Facts' content for Instagram and TikTok. Receiving a whooping 20% engagement rate on Tik Tok and 35m organic views and 2m engagements across BBC Earth.

Producer: Fiona Hardman
Creative Director: Martin Duhovic
Head of Creative : Laura Whittell
Digital Producers: Jack Whitmore, Dylan Townsend-Williams
Designer: Laura Haines, Retoucher: Fahran Younas, Motion: Armando Ilisastigui, Teak Tse