One of BBC's biggest and most iconic shows returns to our screens after a 25 year break. 
We were briefed to create a stand-out campaign and generate excitement, starting early at  BBC showcase with buyers, and building up to TX. At showcase we revealed a jaw dropping tease moment that played out at the evening event and created bespoke artwork assets.  For the series launch we made 60", 30", 15" promos & 6 x 30" episode trailers. Key art imagery included an iconic image and 6 x character episode images.  We also produced the title branding and opening title credits for the programme. 
Alongside global clips and vertical content on BBC Earth, we made social teasers, a series of 3D paid ads, Top Trumps inspired content WWD style, and some 'Mind Blowing Facts' content for Instagram and TikTok.
Producer: Fiona Hardman
Creative Director: Martin Duhovic

Head of Creative : Laura Whittell
Digital Producers: Jack Whitmore, Dylan Townsend-Williams

Designer: Laura Haines, Retoucher: Fahran Younas, Motion: Armando Ilisastigui
Episode Key Art 

Lead Key Art


Programme Opening Title Treatment 

French Programme Opening Title Treatment 

Dinosaur Top Trumps Digital assets

60" Launch Promo

Spionosaurus body revealed on screen with the replica size head positioned next to the body revealed in the room together 

Replica Spinosaurus head size positioned next to the body  in the room, both revealed together 

Showcase Creative Assets
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