One of BBC's biggest and most iconic shows returns to our screens after a 25 year break.
We were briefed to create a stand-out campaign and generate excitement, starting early at BBC showcase with buyers, and building up to TX. At showcase we revealed a jaw dropping tease moment that played out at the evening event and created bespoke artwork assets. For the series launch we made 60", 30", 15" promos & 6 x 30" episode trailers. Key art imagery included an iconic image and 6 x character episode images. We also produced the title branding and opening title credits for the programme.
Alongside global clips and vertical content on BBC Earth, we made social teasers, a series of 3D paid ads, Top Trumps inspired content WWD style, and some 'Mind Blowing Facts' content for Instagram and TikTok.
Producer: Fiona Hardman
Creative Director: Martin Duhovic
Head of Creative : Laura Whittell
Digital Producers: Jack Whitmore, Dylan Townsend-Williams
Designer: Laura Haines, Retoucher: Fahran Younas, Motion: Armando Ilisastigui
Creative Director: Martin Duhovic
Head of Creative : Laura Whittell
Digital Producers: Jack Whitmore, Dylan Townsend-Williams
Designer: Laura Haines, Retoucher: Fahran Younas, Motion: Armando Ilisastigui
Episode Key Art
Lead Key Art
Programme Opening Title Treatment
French Programme Opening Title Treatment
Dinosaur Top Trumps Digital assets
60" Launch Promo
Spionosaurus body revealed on screen with the replica size head positioned next to the body revealed in the room together
Replica Spinosaurus head size positioned next to the body in the room, both revealed together
Showcase Creative Assets